Tag Archives | Sweden

Gevalia Kaffe's TV ad man Johan in a grocery store aisle with a female shopper.

Johan from Gevalia Kaffe: hot or not?

Back in 1853, when visionary Victor Theodor of Sweden’s ever-entrepreneurial Engwall family started roasting coffee in Gävle, the capital of Gävleborg County, they didn’t have keyboards with that creepy, eyebrowed-version of the letter ä on them (it’s äctually cälled umläut ä) so, as this story goes, Vic used the unaccented, Latin spelling of the town’s […]

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